Insights on Business, Startups & Entrepreneurship by Netflix
Netflix, originally a DVD rental service, transformed into a streaming giant, reshaping the entertainment industry. Its pioneering subscription model and data-driven content strategy are keystones of modern entrepreneurship. Articles ahead will delve into startup dynamics, often referencing Netflix's journey as a benchmark for innovative business practices and success.Hot from the Press

Sunday, November 19, 2023
Is It Possible to Drive Customer Growth and Cut Expenses Through Innovation?
Being innovative is key to really making your company succeed. But it's tough out there, with very small profits and intense rivalry. If you're running a startup, finding ways to attract customers and spend less money is super important—it's a matter of survival. So, how can being innovative do both things at once? It's not just about coming up with cool new products; it's also about changing how your whole business runs to make sure you're giving people what they want.
Recent Articles

Friday, November 17, 2023
Content Marketing for Growth: Building Brand Authority in Your Niche
Discover how top brands like IKEA, GoPro, and Bloomberg amplify their reach and credibility using smart content strategies. From engaging infographics to consistent messaging, this article will show you powerful methods to boost your brand's presence and why they're essential for your growth. Keep reading to transform your approach.

Thursday, November 16, 2023
Innovation or Imitation: Finding the Balance for Startup Success
The startup ecosystem thrives on the pulse of new ideas and the courage to execute them. But in a world where everything seems to have been done already, startups are often caught in the crossfire between innovation and imitation. How should they navigate this terrain?

Wednesday, November 15, 2023
Bootstrap to Boardroom: Leadership Lessons from the Startup Trenches
Explore the transformative journey of startup leadership with key insights on resourcefulness, vision, team building, and decision-making. Learn from the success stories of Airbnb, Tesla, Instagram, Zappos, Netflix, Apple, Facebook, and Shopify as they navigate from inception to scale, and from founder to CEO. Perfect for entrepreneurs and business leaders aiming for sustainable growth.

Tuesday, November 14, 2023
From Garage to Giant: The Evolution of Leadership in Startups
As a startup grows, it's important for leaders to start sharing responsibilities, encourage their team to take initiative, and keep learning a priority. At the same time, they need to keep coming up with fresh ideas and move quickly. Dealing with constant changes in the business world and unexpected challenges means leaders have to be flexible, tough, and open to new ways of doing things, including using new tech.

Monday, November 13, 2023
Drawbacks Of A Zero-Sum Mindset vs. a Positive-Sum Mindset
A positive-sum mindset is essential for startup success. By viewing the world as a place where everyone can succeed, startups can identify and pursue mutually beneficial partnerships, foster creativity and innovation, create a positive work environment, and build a loyal customer base.

Saturday, November 11, 2023
Key Considerations for Avoiding the Wrong Investors in Seed Funding
Ready for seed funding? Don't let the wrong investor slow you down. Find out the types of investors to avoid and ensure your startup thrives with the right support and strategic backing. Avoid common pitfalls and align with investors who match your vision and growth

Tuesday, November 7, 2023
What Makes Exceptional Founders? Perseverance, Ownership, and Pragmatism
While many people venture launching startups, only a few emerge as true leaders in their industries. Among those, a pattern becomes clear - truly outstanding founders possess perseverance, ownership, and pragmatism. These traits not only differentiate them from the crowd but also dictate their approach to challenges, driving them towards success.

Monday, November 6, 2023
How to Stay on the Cutting-Edge of Innovation? The Secret Sauce Revealed
Staying ahead of the innovation curve is a challenge faced by both individual professionals and corporate giants. So, how can one consistently remain at the forefront of new ideas and breakthroughs? Here's the 'secret sauce' for always staying on the cutting-edge of innovation:

Saturday, November 4, 2023
10 Must-Answer Questions to Discover Your Market Fit + Real World Examples
Understanding market fit is crucial for startups. Marc Gruber and Sharon Tal's book, "Where to Play" provides entrepreneurs with guidelines to make informed decisions about where to compete. Here are ten essential questions inspired by the book, each accompanied by a real-world example to help elucidate its importance.

Wednesday, November 1, 2023
How Entrepreneurs Find Opportunities in the Market?
Finding the next big opportunity is akin to searching for a needle in a haystack. Yet, every year, innovative entrepreneurs unveil new products, services, or solutions that change the landscape of their respective industries. So, how do these trailblazers identify opportunities in saturated markets? Here's a look into their methods:

Thursday, October 26, 2023
Why, When and How to Pivot Your Business + Real World of Successful Examples
Discover the power of strategic pivoting during a crisis. Learn when and how to adapt, ensuring your business not only survives but thrives.

Sunday, March 26, 2023
How to avoid startup amnesia?
Startup amnesia refers to the tendency to forget or overlook important lessons learned during the early stages of building a startup.
This can happen when a company experiences significant growth or success and the founders and employees become complacent, thinking that they have everything figured out.
This can happen when a company experiences significant growth or success and the founders and employees become complacent, thinking that they have everything figured out.

Sunday, January 29, 2023
The Truth About the "Fail Fast Mantra"
Explore the essence of the "Fail Fast" approach in startups and agile models. Learn its role in fostering innovation, understanding common myths, and see real-world company examples like Amazon and Netflix. Essential reading for visionary founders.

Thursday, February 18, 2021
The Secret To Let Millennials Buy From Your Brand
Businesses that don't market to Millennials, probably it will be their last mistake they make. Not marketing towards Millennials equals missing a key piece of the market.
And I can go even further; understanding Millennials not about young people; it is about understanding the future. If you do, you will leave behind your competitors who don't In this episode, I will talk about 3 solutions any business can implement instantly and that works<
And I can go even further; understanding Millennials not about young people; it is about understanding the future. If you do, you will leave behind your competitors who don't In this episode, I will talk about 3 solutions any business can implement instantly and that works<

Thursday, February 11, 2021
Should I Become an Entrepreneur? + 4 Myths Debunked
I am lucky to have asked by Shirah to talk to her students at EPFL about entrepreneurship. From the students, I always get the question if they should become an entrepreneur or make a career as an employee.
Not only from the students, but I also get this question from the network around me—people who are bored in their job, and thinking of changing their lives.
Not only from the students, but I also get this question from the network around me—people who are bored in their job, and thinking of changing their lives.

Saturday, October 31, 2020
Robots Making 1MM/month
How do you feel about the idea a company makes 1 million per month, and no staff is on the payroll, only robots? When I asked this during my speeches, I get answers like terrible, fraud etc.