Frederik Van Lierde

Key Considerations for Avoiding the Wrong Investors in Seed Funding

Ready for seed funding? Don't let the wrong investor slow you down. Find out the types of investors to avoid and ensure your startup thrives with the right support and strategic backing. Avoid common pitfalls and align with investors who match your vision and growth Key Considerations for Avoiding the Wrong Investors in Seed Funding

Table of Contents

Mismatched Vision and Expectations

Investors who do not share the startup's vision or have different expectations regarding growth and return on investment can create conflict and derail the company's long-term goals.

The Risk
When investor priorities are not in sync with the startup's objectives, it can lead to disagreements on product direction, target markets, and the pace of scaling. Such conflicts might force a startup to pivot away from its core competencies or to scale prematurely, both of which can threaten the company's survival.

Additionally, a startup might find itself pressured to adopt short-term tactics to satisfy investor demands for quick returns, at the expense of long-term strategy and sustainability. This misalignment can also dilute the company's brand, alienate its customer base, and ultimately lead to a loss of competitive advantage in the market.

How to prevent it?
Startups should engage in thorough due diligence when selecting investors. Founders should seek investors who not only bring in capital but also share the company's vision for the future. They should communicate their long-term goals and growth strategy clearly and ensure these are understood and shared by potential investors before any agreements are made.

Founders might also consider including vision alignment as a criterion in their investor selection process and look for investors who are willing to commit to a long-term partnership. Establishing a shared vision upfront can act as a guiding principle for the partnership and decision-making going forward.

A real-world example of the negative impact of mismatched investor-founder vision is seen in the case of the e-commerce giant Snapdeal. In 2017, amidst intense pressure from investors to merge with rivals and alter their business model for quicker financial gains, the founders stood their ground to maintain their independent path.

This resulted in a highly publicized standoff, with some investors eventually reducing their stakes and the company facing a significant devaluation. When investors and founders are not rowing in the same direction, the boat goes in circles.

Overbearing Investors

Some investors may seek excessive control or influence over the company's decisions, which can stifle the founder's ability to run the business effectively.

The Risk
Overbearing investors may insist on imposing their operational and strategic decisions, leaving little room for the founders to maneuver and make the innovative choices that could be crucial to the startup's unique value proposition.

This dynamic can not only cause internal conflict but also lead to a misalignment with the company's original mission and vision. It may also result in a demoralizing workplace culture, high staff turnover, and a loss of the original entrepreneurial spirit that gave the startup its competitive edge.

How to prevent it?
Founders should establish strong governance structures from the outset. Clear agreements regarding the extent of investors' control and influence should be set in legally binding terms. They should seek to build a diverse board of directors that can provide balanced oversight.

Additionally, choosing investors who have a track record of collaboration and respect for founder-led companies can also mitigate the likelihood of overreach. Ensuring transparent communication about company goals and performance can help align all parties' expectations and contributions.

The fall of WeWork is a prime example where investor influence played a part in inflating the company's valuation without sufficient checks on sustainability and governance. The aggressive expansion strategies and unconventional management practices, while initially encouraged, eventually led to a disastrous failed IPO and a significant devaluation of the company.

The situation was further compounded by the complex relationship between the CEO and the primary investor, which led to public scrutiny and skepticism. Maintaining a balance between investor input and founder control = "a startup must be a democracy of ideas, but not necessarily of control."

Short-term Thinkers

Investors focused solely on short-term gains without a commitment to the startup's future may push for strategies that are not sustainable in the long run.

The Risk
Short term thinking investors may prioritize immediate returns over sustainable growth, pushing for aggressive revenue targets or cost-cutting measures that undermine a startup's ability to invest in research and development, talent acquisition, and market expansion.

This can lead to a fragile business model that crumbles under market pressures or fails to adapt to evolving customer needs. Moreover, the startup may be compelled to pivot away from its core mission to meet short-term financial objectives, jeopardizing its long-term viability and reputation in the industry.

How to prevent this?
Startups should diligently vet potential investors, seeking those with a track record of long-term partnerships and an understanding of the industry's growth cycles. Founders must clearly communicate their strategic vision and growth plans, establishing expectations from the outset.

They should also seek to diversify their funding sources to avoid over-reliance on any single investor whose short-term focus could dictate company strategy. Creating a well-structured, founder-friendly term sheet that limits the influence of short-term thinkers in strategic decision-making is also crucial.

A stark real-world example of the dangers of short-term thinking is evident in the downfall of the once-prominent tech startup, Theranos. The company, under the immense pressure of investors seeking quick returns, misrepresented its technology's capabilities, leading to its eventual collapse.

The pursuit of rapid growth and an unsustainable valuation led to decisions that not only resulted in legal repercussions but also eroded trust in the wider tech startup ecosystem. Success is a marathon, not a sprint, and those who try to shortcut the process risk losing it all.

Lack of Relevant Expertise

Investors without industry knowledge or experience may not provide the strategic value needed to guide the startup through early-stage challenges.

The Risk
Investors without the necessary background, investors may push for decisions that don't take into account industry-specific challenges, customer behavior, or regulatory environments. This can lead to misinformed strategies that fail to leverage industry trends or, worse, run afoul of sector-specific compliance requirements.

Furthermore, startups lose out on the valuable mentorship, network connections, and seasoned advice that experienced investors can provide, which are often as critical as the financial investment itself. The lack of strategic guidance in the early stages of a startup's growth can be a significant handicap, potentially leading to missteps that are difficult to correct later on.

How to prevent it?
Startups should prioritize finding investors who have a proven track record in their industry or who have demonstrated the ability to contribute to a company's strategic direction beyond just financial input. This might involve thorough vetting of potential investors' past investment successes and the operational roles they've played in other companies.

Startups should also look for investors who are willing to engage in a learning process about the industry if they are not already experts, ensuring they can at least understand the nuances and provide informed support. Strong advisory boards can also supplement areas where an investor's expertise may be lacking, providing a broader base of knowledge for the company to draw upon.

DeLorean Motor Company
A notable example of the pitfalls of lacking industry expertise is seen in the case of the British car manufacturer DeLorean Motor Company. Enthusiastic investors were captivated by the founder's charisma and the allure of a futuristic car.

However, they lacked the deep understanding of the automotive industry that was necessary to foresee the difficulties in manufacturing, marketing, and scaling production. As a result, despite the heavy investment, the company faced numerous operational setbacks, failed to meet production targets, and ultimately went into bankruptcy. An investor without industry insight is like a navigator without a compass; both can lead a venture off course.

Poor Reputation and Track Record

Investors with a history of unsuccessful investments or unethical behavior can tarnish a startup's reputation and deter future investment.

The Risk
Such investors can tarnish a startup's reputation by association, making it challenging to attract employees, customers, and future capital from more reputable sources. The stigma of being connected to investors with a poor track record or questionable ethics can also damage a startup's brand and credibility in the market.

Moreover, the practices and advice from these investors may not be in the best interests of the company, potentially leading to strategies or operations that are unsustainable or that skirt ethical boundaries, putting the startup at risk of legal and financial repercussions.

How to prevent it?
Startups should conduct thorough background checks and due diligence into the track records and reputations of potential investors. This includes reviewing past investment outcomes, speaking with founders of companies in the investor's portfolio, and checking for any history of legal issues or disputes.

It's also prudent for startups to seek out investors who align with their values and have a clear and transparent approach to business. Establishing a strong ethical foundation and governance structure from the outset can also serve as a safeguard against the influence of investors whose methods may not align with the startup's standards or long-term vision.

Nortel Networks Corporation
A case in point is the downfall of the Canadian technology company Nortel Networks Corporation, which filed for bankruptcy in 2009. Nortel's decline was in part due to the association with investors who were later found guilty of financial mismanagement and fraud.

The scandal eroded trust in the company, leading to a loss of investor confidence and a steep decline in market value. Choose investors not just for their capital, but also for their integrity and track record.

Inadequate Network and Resources

The right investors bring more than money; they have networks and resources that can accelerate growth. Those lacking these are less desirable.

The Risk
While financial capital is critical, it is the access to a rich network of industry contacts, potential partners, mentors, and customers that often propels a startup to success. Investors who cannot provide such connections may leave the startup struggling to gain visibility and traction.

Furthermore, the absence of a strong network can impair a startup's access to top-tier talent, advisors, and subsequent funding rounds, stunting its development and leaving it vulnerable to more connected competitors.

How to prevent it?
Startups should seek investors known for their robust industry networks and willingness to deploy their resources in support of their investments. During the fundraising process, startups ought to conduct due diligence on potential investors, probing into the success stories of other companies in the investor's portfolio and the role their connections played.

Establishing clear expectations from the outset about the level of strategic support needed is also vital. Networking within industry circles and seeking introductions to well-connected investors can further help in aligning with the right partners who offer more than just capital.

Quirky was a crowdsourced invention platform that raised about $185 million but ultimately filed for bankruptcy. Despite significant financial backing, the company struggled with manufacturing and retail distribution challenges.

Their investors, many of whom lacked the necessary manufacturing and retail industry connections, were unable to support Quirky in overcoming these critical hurdles. Capital gets you in the race, but it's the network that takes you to the finish line.


Investors engaged with too many companies may not have the time to give each the attention it deserves, potentially neglecting the startup's needs.

The Risk
Investors stretched too thin across numerous ventures may not be able to provide the focused attention or resources each startup needs to thrive. This lack of dedicated support can be detrimental during critical phases of a startup's development, where strategic advice and timely decision-making are crucial.

Overextended investors may also be less responsive, potentially delaying vital funding rounds or strategic pivots, and their divided attention could lead to a superficial understanding of the startup's challenges and market opportunities.

How to prevent it?
Startups should evaluate the current portfolio and commitments of potential investors. This includes understanding the number and types of companies the investor is involved with and their typical level of engagement with each.

Founders should seek investors who demonstrate a balance between a broad network of influence and the capacity to engage deeply with their investments. Establishing expectations for communication and engagement levels before formalizing any investment can also help ensure that both parties are aligned on the required commitment.

Additionally, having a diverse investor base can reduce reliance on any single investor who may become overextended.

Theranos, despite securing investments from a range of prominent figures, many of these investors were deeply involved in numerous other ventures, and their oversight was insufficient. The lack of close attention allowed the company to operate without the necessary scrutiny, contributing to its infamous scandal and eventual dissolution. An investor's breadth of influence should never stretch thinner than their ability to provide meaningful support.

Unaligned Business Practices

Investors whose business practices or culture clash with the startup’s can create an unhealthy working relationship.

The Risk
Investors with a different set of business ethics or operational styles can push the startup towards practices that are in conflict with its core values, leading to internal strife, employee dissatisfaction, and even customer alienation.

The dissonance between the startup's foundational principles and the investor's approach can create an environment of tension and mistrust, making it challenging to execute a cohesive business strategy.

How to prevent it
Startups should engage in comprehensive discussions with potential investors about their business practices, expectations, and company culture.

Founders should conduct due diligence on the investor's reputation in the market and their previous investment dealings to ensure their practices align with the startup's ethos.

It's also important to establish strong governance policies that protect the startup's culture and operational integrity, ensuring that any investor's influence does not contravene the company's established practices and values.

American Apparel
A real-world example of how unaligned business practices can go awry is seen in the fallout between American Apparel and its founder, Dov Charney, after hedge fund Standard General took control of the company.

The investor's decision to oust Charney due to alleged misconduct and their subsequent direction of the company led to a significant culture clash. The change in leadership and shift in business practices resulted in a loss of the brand's identity, employee layoffs, and ultimately, the company's bankruptcy. A partnership without shared values is like a boat without a rudder; eventually, it will lose its direction.

Risk Aversion

Some investors are too risk-averse for the volatile nature of startups, potentially hampering necessary risks for innovation and growth.

The Risk
Startups, by nature, operate within an environment that requires a certain tolerance for risk to capitalize on new opportunities and innovate. Investors who are overly cautious may resist necessary investments in research and development, push back against bold market entries, or be reluctant to scale operations, fearing potential losses.

This conservative approach can prevent a startup from taking the very risks that are essential for breakthroughs and market leadership, ultimately leading to a possible stagnation or failure to differentiate from competitors.

How to prevent it?
Startups should seek to align with investors who understand the inherently risky nature of startups and who have a history of supporting innovation. During the fundraising process, it is vital to discuss and agree upon a strategic approach to risk-taking, ensuring that the investors are comfortable with the company's growth plan and risk profile.

Startups can also structure their funding in ways that allow for strategic risk-taking without overexposing investors, such as through staged financing rounds that match funding with the achievement of specific milestones.

The case of Blockbuster’s decline in the face of Netflix’s rise is a classic example of risk aversion gone wrong, albeit from an internal perspective. Blockbuster had the opportunity to purchase Netflix but declined due to a risk-averse mindset from its leadership, who were unable to foresee and invest in the shift towards streaming services.

This strategic blunder was a missed opportunity that eventually led to Blockbuster's downfall as Netflix grew to dominate the market. This story exemplifies the critical importance of embracing calculated risks in the startup world. Innovation requires a venture into the unknown, and a reluctance to take that step can lead to obsolescence.

Poor Communication

Investors who do not communicate effectively can hinder a startup's ability to make timely decisions and adapt to changes.

The Risk
Ineffective communication can result in delayed responses to critical funding needs, misunderstandings regarding strategic direction, and missed opportunities for leveraging investor networks.

Furthermore, it can cause a misalignment of expectations, leading to friction between investors and the founding team. This breakdown in communication can also prevent the startup from effectively iterating on feedback, a process vital to refining products and business models in the early stages.

How to prevent it?
Startups should establish clear communication protocols with investors from the outset. This includes setting expectations for the frequency and methods of updates, response times, and the decision-making process.

Regularly scheduled meetings, reports, and open lines of communication can help ensure that both parties are on the same page. Additionally, it is advisable for startups to seek investors who have a reputation for maintaining open and transparent relationships with their portfolio companies and who value consistent dialogue.

Theranos suffered from a lack of transparency and open communication with its investors, which contributed to its high-profile demise. As doubts began to surface about the company's technology, the lack of clear and honest communication from the company's leadership prevented investors from fully understanding the risks and challenges faced by the business.

This ultimately led to a catastrophic loss of investor trust and public confidence, showcasing the essential role that effective communication plays in investor-startup relationships. Clarity in communication is the cornerstone of trust in business.

Conflict of Interest

Investors with conflicting interests in competitive businesses or industries can pose ethical and strategic complications.

The Risk
When investors have stakes in competing businesses, there is a potential for misuse of proprietary information, biased decision-making, and prioritization of one venture's interests over another's. These conflicts can lead to strategic decisions that are not in the best interest of the startup, potentially compromising its competitive position in the market.

Moreover, knowledge and information flow can become constrained due to trust issues, hindering the startup's ability to fully leverage the investor's expertise and network.

How to prevent it?
Startups should conduct thorough due diligence on potential investors to uncover any interests that might conflict with their business. It's essential to have candid discussions about potential conflicts and to put in place contractual agreements that safeguard the startup's interests. These might include non-disclosure agreements, non-compete clauses, and clear policies on information sharing.

Startups should also seek to diversify their investor base to dilute the potential impact of any one investor's conflicting interests.

Hampton Creek / Eat Just
A real-world example of conflict of interest causing complications can be seen in the case of Hampton Creek, now known as Eat Just, Inc. In its early days, the company faced allegations that a venture capitalist, who was also an investor in a competitor, used his position to gain insight into Hampton Creek's strategic plans, which was then suspected to be used to the competitor's advantage.

This situation not only created tension and distrust but also led to legal battles that could have been avoided with proper foresight and conflict of interest policies in place. In the delicate dance of startup investment, a single misstep in managing conflicts of interest can lead to a fall from grace.

Investors Not Committing Capital Upfront

Those who hesitate to commit capital or offer unfavorable terms can cause financial strain and uncertainty for the startup.

The Risk
Startups operate on timelines where the efficient and timely allocation of resources is pivotal. If investors delay funding or release capital in smaller, uncertain tranches, it can interrupt product development cycles, market entry strategies, or the ability to scale operations effectively.

Moreover, investors who offer capital with unfavorable terms, such as high-interest rates or stringent repayment schedules, can encumber a startup with debt and dilute founders' equity, potentially undermining the long-term financial stability and independence of the business.

How to prevent it?
Startups should seek to build relationships with credible investors known for their reliability and fairness in providing capital. It is critical to thoroughly vet the terms of any investment and negotiate conditions that are sustainable for the startup's growth.

Establishing clear terms and timelines for capital commitment in the investment agreement can also mitigate the risk of delayed funding. Startups might consider setting milestones that, once achieved, will trigger the release of funds, ensuring a mutual commitment to progress.

A notable example of the consequences of capital commitment issues is seen in the case of the renewable energy startup Solyndra. The company's reliance on government funding, which was subject to delays and political wrangling, led to significant operational interruptions.

Despite having technology that could potentially revolutionize the solar energy market, the uncertainty and eventual cessation of funds resulted in Solyndra filing for bankruptcy. This incident highlights the dangers of relying on investors who cannot or will not commit capital in a manner that aligns with the startup's operational needs. A startup's lifeline is capital, and uncertainty in its flow is a threat to its heartbeat.


The relationship with investors is as critical as the innovative ideas that spark the creation of the company. From avoiding the pitfalls of mismatched visions and overbearing investors to steering clear of those with poor communication or conflicting interests, the importance of due diligence cannot be overstated.

A startup's success is often as much about the quality and compatibility of its investors as it is about its products or services. Real-world examples like those of Theranos, WeWork, and Solyndra serve as cautionary tales, underscoring the consequences of misaligned investor-founder relationships.

Founders must navigate these waters carefully, seeking partners who provide more than just capital — those who bring a shared vision, industry expertise, a strong network, and a commitment to the startup's long-term success. In the end, choosing the right investors can make the difference between a startup that soars and one that stumbles. In the orchestra of innovation, the right investors are not just funders, but symphonists in harmony with the entrepreneurial vision.

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