Insights on Business, Startups & Entrepreneurship by Nike

Nike began by selling shoes from the trunk of a car, sprinting to become a leader in athletic wear and a symbol of sports culture worldwide. Its narrative is a blueprint for startup endurance and branding excellence. The articles to follow will examine startup trajectories, often highlighting Nike's strategic branding and innovation as a benchmark for entrepreneurial success and market leadership.

Hot from the Press

Sunday, November 19, 2023 What Are the Best Ways to Motivate Your Customers to Create Content for Your Brand? User-generated content (UGC) has become a cornerstone of modern marketing strategies, particularly for businesses looking to leverage the authenticity and creativity of their customer base. For startups and entrepreneurs, UGC not only provides a cost-effective form of content but also boosts engagement and brand loyalty. Here are some strategies businesses can use to incentivize customers to create and share UGC:

Recent Articles

Monday, November 6, 2023 Why is Business Not Just About Solving Problems, But Also Inspiring Action? One could argue that the core essence of any enterprise revolves around solving a problem. Indeed, from tech startups developing innovative apps to coffee shops offering a cozy place for discussions, companies cater to the various needs of consumers. However, it's a limited perspective to view business solely as a problem-solving mechanism. Beyond this, the crux of business success lies in inspiring and persuading people to take action on their problems.

Monday, November 6, 2023 How to Stay on the Cutting-Edge of Innovation? The Secret Sauce Revealed Staying ahead of the innovation curve is a challenge faced by both individual professionals and corporate giants. So, how can one consistently remain at the forefront of new ideas and breakthroughs? Here's the 'secret sauce' for always staying on the cutting-edge of innovation:

Sunday, May 7, 2023 The Power of Storytelling in Boosting Online Sales Storytelling can help e-commerce businesses create emotional connections with customers and increase sales. Learn how to incorporate it into your strategy with practical tips in our latest article.

Monday, July 26, 2021 Local Businesses are killing themselves, not Amazon ●● Controversial?! When we talk about this subject, most of the articles explain how giant Amazon is, the pro and cons of working with Amazon as a local shop.

Today I want to bring you another point of view, the one where local businesses are doing wrong and why they should change their mindset.