Insights on Business, Startups & Entrepreneurship by Apple

Thursday, January 18, 2024 Exceptional customer service is your secret weapon to your business success! Building a loyal customer base starts with exceptional service. Learn to blend technology with a customer-centric culture for experiences that go beyond expectations. Elevate your brand loyalty and success.

Friday, November 17, 2023 Content Marketing for Growth: Building Brand Authority in Your Niche Discover how top brands like IKEA, GoPro, and Bloomberg amplify their reach and credibility using smart content strategies. From engaging infographics to consistent messaging, this article will show you powerful methods to boost your brand's presence and why they're essential for your growth. Keep reading to transform your approach.

Thursday, November 16, 2023 Innovation or Imitation: Finding the Balance for Startup Success The startup ecosystem thrives on the pulse of new ideas and the courage to execute them. But in a world where everything seems to have been done already, startups are often caught in the crossfire between innovation and imitation. How should they navigate this terrain?

Wednesday, November 15, 2023 Bootstrap to Boardroom: Leadership Lessons from the Startup Trenches Learn how giants like Netflix & Apple scaled up, with insights for every entrepreneur. We dissect key leadership strategies for startup growth. A must-read for those aiming high.

Tuesday, November 14, 2023 From Garage to Giant: The Evolution of Leadership in Startups As a startup grows, it's important for leaders to start sharing responsibilities, encourage their team to take initiative, and keep learning a priority. At the same time, they need to keep coming up with fresh ideas and move quickly. Dealing with constant changes in the business world and unexpected challenges means leaders have to be flexible, tough, and open to new ways of doing things, including using new tech.

Monday, November 13, 2023 Drawbacks Of A Zero-Sum Mindset vs. a Positive-Sum Mindset A positive-sum mindset is essential for startup success. By viewing the world as a place where everyone can succeed, startups can identify and pursue mutually beneficial partnerships, foster creativity and innovation, create a positive work environment, and build a loyal customer base.

Thursday, November 9, 2023 Why Do Clients Ghost You? Uncover the Top Reasons Behind Silent Goodbyes + How to address them Clients gone silent? Learn why clients ghost and how to effectively re-engage. Our article delves into the psychology of client disengagement and how to foster better communication.

Thursday, November 9, 2023 Investor Due Diligence Checklist for Startups: Key Elements Explained Maximize your startup's potential for investment by mastering the criteria investors use during due diligence. From financial health to IP protection, find out what matters most to those holding the purse strings.

Wednesday, November 8, 2023 Understanding the Different Types of E-Commerce Ever wondered about the types of e-commerce? From money transfers to online transactions, we explore the various models shaping today's digital marketplace, and how they work.

Wednesday, November 8, 2023 Embracing 'No': How Top Entrepreneurs Like Elon Musk and Steve Jobs Win by Refusing Opportunities Saying 'no' to short-term gains for long-term success: get inside the minds of entrepreneurial giants like Muck, Zuckerberg, Buffett,... , and see how strategic refusal shaped their legacies

Tuesday, November 7, 2023 Business Expansion: A Double-Edged Sword - 4 Real world examples explained The idea of rapid expansion is something that has tempted many businesses throughout history. While growth is undoubtedly a sign of a company's success and potential, unchecked and hasty expansion can often lead to its downfall. Several prosperous businesses have faced severe setbacks, or even collapsed, due to over-ambitious expansion strategies. By examining these instances, we can glean essential lessons to help guide future entrepreneurs and business leaders.

Monday, November 6, 2023 How to Stay on the Cutting-Edge of Innovation? The Secret Sauce Revealed Staying ahead of the innovation curve is a challenge faced by both individual professionals and corporate giants. So, how can one consistently remain at the forefront of new ideas and breakthroughs? Here's the 'secret sauce' for always staying on the cutting-edge of innovation:

Sunday, November 5, 2023 How Can Startups Create a Loyal Customer Base? Find out the significance of customer loyalty, effective loyalty programs, and lessons from community-focused brands like Lululemon. Startups that manage to successfully create this bond find themselves in a stronger position against competitors and more resilient against market fluctuations.

Saturday, November 4, 2023 10 Must-Answer Questions to Discover Your Market Fit + Real World Examples Understanding market fit is crucial for startups. Marc Gruber and Sharon Tal's book, "Where to Play" provides entrepreneurs with guidelines to make informed decisions about where to compete. Here are ten essential questions inspired by the book, each accompanied by a real-world example to help elucidate its importance.

Friday, October 27, 2023 How to Ensure Smooth Pivots Without Eroding Team Trust? Unlock the secrets of adaptive leadership in startups. Learn how top leaders, like those at Twitter, smoothly transitioned through pivotal changes without losing team trust.

Saturday, October 21, 2023 Why Product-led Organizations Pave the Way to Success Delve into the transformative power of product-led organizations. Learn how leading with product-first ideologies can drive success, supported by insights from industry giants like Steve Jobs and Elon Musk.

Saturday, May 27, 2023 Chasing the American Dream on European Grounds The American Dream—the emblematic emblem of the U.S., a siren call of prosperity, has long since mesmerized the masses.

Now, let’s perform a thought experiment. Can this American Dream find a home on European soil? Let’s traverse real-world examples, detours and bridges on this unique journey.

Friday, July 23, 2021 The Importance of Storytelling in Online Sales + Solution Some people are convinced they can't sell a new product. Then, the next day, another person does just that.

Let's discuss the 5 reasons why Storytelling in sales is important and I will explain how you can use Storytelling online.

Monday, June 7, 2021 Will Amazon use this loophole in the new G7 tax deal? Last weekend, the finance ministers of the G7, reached a historic agreement on a minimum tax rate for multinationals.

What is written in the little lines of the G7 tax deal?

Thursday, February 11, 2021 Should I Become an Entrepreneur? + 4 Myths Debunked I am lucky to have asked by Shirah to talk to her students at EPFL about entrepreneurship. From the students, I always get the question if they should become an entrepreneur or make a career as an employee.

Not only from the students, but I also get this question from the network around me—people who are bored in their job, and thinking of changing their lives.

Friday, November 27, 2020 #1 Social Selling Tool Explained If your business doesn't already have gift cards in its arsenal, it's time to start.

Not only are gift cards a common gift for birthdays, holidays, and other celebrations such as graduations, but they're also the most requested gift, according to the National Retail Federation.

Gift cards offer significant benefits for business owners too.

Monday, November 2, 2020 The Science Of Crazy Ideas Let me introduce you into the science of crazy ideas, and how it creates a new way of thinking about your business, your organisation, the world around us. You will see how small changes in structure, rather than culture, can transform the behaviour of groups, the same way a slight change in temperature can turn ice to flowing water.