WhatsApp Business Models Explained
How Whatsapp generate $906 million in revenue with a free app
WhatsApp Business
This is the primary revenue source for WhatsApp. Launched in 2018, WhatsApp Business is designed for small and medium-sized businesses. It allows businesses to interact with customers, provide customer support, and sell products and services directly through the platform.While the app is free for most users, businesses are charged for certain services, like sending notifications to customers.
WhatsApp Business API
Aimed at larger companies, the WhatsApp Business API lets businesses integrate WhatsApp messaging with their own systems. Businesses are typically charged per message, making this a significant revenue stream for WhatsApp.This API enables automated responses, mass messaging, and customer engagement at scale.
Previous Subscription Model
Before its acquisition by Facebook in 2014, WhatsApp used a subscription model, charging users a small fee (about $1 per year) after the first year of free use.However, this model was discontinued to grow the user base and remove barriers for users.
Future Plans for E-Commerce and Payment Services
WhatsApp has been exploring e-commerce and payment services as potential revenue streams.In some countries, like India and Brazil, WhatsApp has already rolled out payment features, allowing users to send money through the app.