Insights on Business, Startups & Entrepreneurship by Microsoft
Microsoft, a cornerstone in the personal computing revolution, has grown from a small startup to a leader in software development. Its trajectory is a testament to strategic innovation and entrepreneurship. As we explore startup narratives and insights, Microsoft's story will often be highlighted as a prime example of a startup's potential to redefine an industry.Hot from the Press

Wednesday, November 15, 2023
The Myth of Motivation: Why Praise and Money Don't Fuel Long-Term Success
Discover the secret to sustainable workplace motivation with insights from leadership expert Susan Fowler. Learn how autonomy, relatedness, and competence can transform employee engagement and drive productivity, with real-world success stories from leading companies
Recent Articles

Wednesday, November 15, 2023
Bootstrap to Boardroom: Leadership Lessons from the Startup Trenches
Explore the transformative journey of startup leadership with key insights on resourcefulness, vision, team building, and decision-making. Learn from the success stories of Airbnb, Tesla, Instagram, Zappos, Netflix, Apple, Facebook, and Shopify as they navigate from inception to scale, and from founder to CEO. Perfect for entrepreneurs and business leaders aiming for sustainable growth.

Tuesday, November 14, 2023
From Garage to Giant: The Evolution of Leadership in Startups
As a startup grows, it's important for leaders to start sharing responsibilities, encourage their team to take initiative, and keep learning a priority. At the same time, they need to keep coming up with fresh ideas and move quickly. Dealing with constant changes in the business world and unexpected challenges means leaders have to be flexible, tough, and open to new ways of doing things, including using new tech.

Saturday, November 11, 2023
What Happens When Startup Leaders Take Ownership the Right Way?
Unpack the successes of responsible leadership with CEOs Satya Nadella, Anne Wojcicki, and Brian Chesky, alongside the ownership missteps from Elizabeth Holmes and others that led to startup failures.

Thursday, November 2, 2023
Where Do Startup Businesses Most Commonly Fail? Why?
Startups are the lifeblood of innovation and entrepreneurship. They challenge the status quo, bring fresh ideas to the table, and often disrupt entire industries. However, the harsh reality is that a significant percentage of startups do not make it past their first few years. Understanding where and why they most commonly fail can offer valuable insights for budding entrepreneurs and investors alike.

Sunday, October 29, 2023
How to Fuel Your Startup's Growth Without Bullshit
While buzzwords and jargon fly around like confetti. While it's tempting to jump on every trend, cutting through the noise is crucial. To grow your startup without the unnecessary fluff, follow these straightforward strategies.

Sunday, October 29, 2023
How Do You Build the World's Greatest Team?
Explore the correlation between outstanding teams and business success, with insights from companies like Microsoft and Tesla.

Sunday, March 26, 2023
How to avoid startup amnesia?
Startup amnesia refers to the tendency to forget or overlook important lessons learned during the early stages of building a startup.
This can happen when a company experiences significant growth or success and the founders and employees become complacent, thinking that they have everything figured out.
This can happen when a company experiences significant growth or success and the founders and employees become complacent, thinking that they have everything figured out.

Thursday, February 9, 2023
The 10.000-hour rule to become an expert debunked
"Is 10,000 hours the golden key to mastery? Unpack the truth behind Gladwell's claim, 'The Dan Plan' experiment, and understand the multiple factors driving the success stories of legends like Einstein and The Beatles.

Monday, June 7, 2021
Will Amazon use this loophole in the new G7 tax deal?
Last weekend, the finance ministers of the G7, reached a historic agreement on a minimum tax rate for multinationals.
What is written in the little lines of the G7 tax deal?
What is written in the little lines of the G7 tax deal?

Wednesday, March 17, 2021
Bill Gates Beginnings in 1 minute
How did Bill Gates started his success?
Part of a series of short 1-minute documentaries on successful entrepreneurs or companies
Part of a series of short 1-minute documentaries on successful entrepreneurs or companies

Thursday, February 11, 2021
Should I Become an Entrepreneur? + 4 Myths Debunked
I am lucky to have asked by Shirah to talk to her students at EPFL about entrepreneurship. From the students, I always get the question if they should become an entrepreneur or make a career as an employee.
Not only from the students, but I also get this question from the network around meāpeople who are bored in their job, and thinking of changing their lives.
Not only from the students, but I also get this question from the network around meāpeople who are bored in their job, and thinking of changing their lives.