Insights on Business, Startups & Entrepreneurship by Amazon

Monday, January 8, 2024 Adapting to Market Trends: Strategies for Startup Success Learn how to adjust your startup strategies to ever-changing market trends and consumer demands. Our insights focus on utilizing data, flexibility, and digital prowess for long-term success.

Friday, November 17, 2023 Content Marketing for Growth: Building Brand Authority in Your Niche Discover how top brands like IKEA, GoPro, and Bloomberg amplify their reach and credibility using smart content strategies. From engaging infographics to consistent messaging, this article will show you powerful methods to boost your brand's presence and why they're essential for your growth. Keep reading to transform your approach.

Wednesday, November 15, 2023 Bootstrap to Boardroom: Leadership Lessons from the Startup Trenches Learn how giants like Netflix & Apple scaled up, with insights for every entrepreneur. We dissect key leadership strategies for startup growth. A must-read for those aiming high.

Tuesday, November 14, 2023 From Garage to Giant: The Evolution of Leadership in Startups As a startup grows, it's important for leaders to start sharing responsibilities, encourage their team to take initiative, and keep learning a priority. At the same time, they need to keep coming up with fresh ideas and move quickly. Dealing with constant changes in the business world and unexpected challenges means leaders have to be flexible, tough, and open to new ways of doing things, including using new tech.

Monday, November 13, 2023 Drawbacks Of A Zero-Sum Mindset vs. a Positive-Sum Mindset A positive-sum mindset is essential for startup success. By viewing the world as a place where everyone can succeed, startups can identify and pursue mutually beneficial partnerships, foster creativity and innovation, create a positive work environment, and build a loyal customer base.

Wednesday, November 8, 2023 Understanding the Different Types of E-Commerce Ever wondered about the types of e-commerce? From money transfers to online transactions, we explore the various models shaping today's digital marketplace, and how they work.

Tuesday, November 7, 2023 Business Expansion: A Double-Edged Sword - 4 Real world examples explained The idea of rapid expansion is something that has tempted many businesses throughout history. While growth is undoubtedly a sign of a company's success and potential, unchecked and hasty expansion can often lead to its downfall. Several prosperous businesses have faced severe setbacks, or even collapsed, due to over-ambitious expansion strategies. By examining these instances, we can glean essential lessons to help guide future entrepreneurs and business leaders.

Saturday, November 4, 2023 Understanding Market Size for Your Startup: Best Practices Market sizing is one of the most essential exercises any startup should undertake. A clear understanding of the market size helps in determining the potential of the business idea, securing investment, and setting realistic revenue forecasts. However, accurately gauging the market size can be challenging, especially when entering nascent industries or redefining existing ones. Here are some of the best ways to gather data about the market size for your startup:

Wednesday, November 1, 2023 How Entrepreneurs Find Opportunities in the Market? Finding the next big opportunity is akin to searching for a needle in a haystack. Yet, every year, innovative entrepreneurs unveil new products, services, or solutions that change the landscape of their respective industries. So, how do these trailblazers identify opportunities in saturated markets? Here's a look into their methods:

Friday, October 20, 2023 5 Main Reasons Why Investors Walk Away from Your Pitch Discover the top 5 factors that can deter investors from your startup pitch. Learn how to identify red flags and implement strategies to secure funding successfully.

Saturday, May 13, 2023 A Better Way of Conducting Meetings in a Tech Company Meetings are an integral part of any tech company’s workflow. However, too often, they can become unproductive due to people talking over each other or not listening to others. To solve this issue, we propose a new meeting template that encourages active participation and constructive dialogue.

Saturday, May 6, 2023 Succeeding Alone: Debunking Entrepreneurial Networking Myth Entrepreneurs are advised to network, but is it vital? Dell, Zuckerberg & Musk disprove this myth, building empires by hiring talent. Uncover the advantages of recruiting the right team in this article.

Sunday, March 26, 2023 How to avoid startup amnesia? Startup amnesia refers to the tendency to forget or overlook important lessons learned during the early stages of building a startup.

This can happen when a company experiences significant growth or success and the founders and employees become complacent, thinking that they have everything figured out.

Sunday, January 29, 2023 The Truth About the "Fail Fast Mantra" See how the Fail Fast mantra isn't a buzzword and how it works in practice at innovative companies like Amazon and Netflix, offering valuable lessons for emerging startups.

Monday, July 26, 2021 Local Businesses are killing themselves, not Amazon ●● Controversial?! When we talk about this subject, most of the articles explain how giant Amazon is, the pro and cons of working with Amazon as a local shop.

Today I want to bring you another point of view, the one where local businesses are doing wrong and why they should change their mindset.

Monday, July 5, 2021 67% of Europeans want to get inspired while shopping online. New research by iPaper and Epinion, interviewing 6.000 shoppers, showed that 67% of Europeans want to get inspired while shopping online.

Monday, June 7, 2021 Will Amazon use this loophole in the new G7 tax deal? Last weekend, the finance ministers of the G7, reached a historic agreement on a minimum tax rate for multinationals.

What is written in the little lines of the G7 tax deal?

Monday, May 3, 2021 Which eCommerce Marketing Tools to use? ●● In a profitable way! Trying to get a handle on all the latest marketing technologies is beyond most local brand and shops, but are necessary to survive in the future.

Wednesday, April 14, 2021 The Future Of Shopping - eCommerce Series New research by Alix Partners shows that 43% of shoppers want to buy less in the future. And if they shop, it will be more online.

The report also showed that younger people age between 18 to 24, in all the researched countries, are concerned about mental health.

Let's dive deeper into these 2 findings and how they are related to each other

Saturday, March 13, 2021 The Surprisingly Simple Ways to Reach Big Goals Often we are told to dream big, the sky is the limit, and nothing is impossible.

While this is excellent and lovely advice to set those big goals to make you (and your surroundings) happier and healthier, how to reach those goals is often less clear.

Does a simple and accessible framework for success based on scientifically tested steps exist?

Thursday, February 11, 2021 Should I Become an Entrepreneur? + 4 Myths Debunked I am lucky to have asked by Shirah to talk to her students at EPFL about entrepreneurship. From the students, I always get the question if they should become an entrepreneur or make a career as an employee.

Not only from the students, but I also get this question from the network around me—people who are bored in their job, and thinking of changing their lives.

Friday, June 12, 2020 The Path To Overnight Success What is the link between Maurizo Cattelan, the artist who duck-taped a banana on a wall, and sold it for $120.000 and Jeff Bezos, owner of Amazon?

In their beginnings, neither Maurizo Cattelan, Jeff Bezos, Jack Ma and myself were not taken seriously about our goals and projects Jack Ma has been refused 30x times applying for a job. Nobody believed in Jeff Bezos giving up his high paid wall-street job.

Friday, November 27, 2020 #1 Social Selling Tool Explained If your business doesn't already have gift cards in its arsenal, it's time to start.

Not only are gift cards a common gift for birthdays, holidays, and other celebrations such as graduations, but they're also the most requested gift, according to the National Retail Federation.

Gift cards offer significant benefits for business owners too.