Frederik Van Lierde

How to score more investors for your startup

There is no one-size-fits-all answer to this question, as the steps to score more investors will vary depending on the company, industry, and market. However, here are some general tips that could help you attract more investors How to score more investors for your startup

Develop a strong business plan

Writing a business plan forces you to think through all aspects of your business and to clearly articulate your vision and goals. This helps you focus your efforts and stay on track.

For investors, a strong business plan provides them with a comprehensive understanding of your business, its objectives, and its plans for growth.

A well-written business plan includes your vision and strategy, market research. financial projections and will help your future investors make decisions about whether to invest in your company (or not) and, if so, how much to invest.

Build a strong team

Investors are looking to invest in companies that have a high potential for success, and a strong team is a key indicator of that potential

Investors want to see that you have a talented and dedicated team in place to execute on your business plan. Highlight the strengths and experience of your team members, and make sure they are aligned with your vision and goals.

A strong team is able:
  1. To work together effectively, with each member bringing their own unique skills and strengths to the table. This helps to create a more dynamic and cohesive work environment that is better equipped to tackle challenges and seize opportunities.
  2. To adapt to changing market conditions, adjust to new opportunities, and pivot quickly when necessary. This ability to respond to change is crucial in a rapidly evolving business environment.
  3. To execute on the business plan and turn the company's vision into a reality. They are able to turn ideas into action, drive growth, and overcome obstacles along the way.

Network and build relationships

Establish connections with fellow entrepreneurs, investors, and business executives who can furnish valuable information and perspectives. This can keep you updated on the latest industry trends, uncover new prospects, and aid in making informed choices for your venture.

Networking with investors takes time and effort, but it is an important way to build trust and credibility. When investors see that you are committed to your business, that you have a solid plan, and that you have a team in place, they are more likely to invest in your company.

Building relationships with investors can also provide access to valuable resources such as mentorship, expertise, and connections to other investors and customers. This can help you grow your business and overcome challenges more quickly.

By participating in industry events, attending conferences, and building a strong online presence, you can make your company more visible to a wider audience of potential investors.

Be prepared to pitch

When you meet with potential investors, be prepared to give a compelling pitch that clearly communicates the value of your business and why they should invest. Practice your pitch and be ready to answer any questions they may have.

Pitching is an opportunity to demonstrate the unique value that your company brings to the market. By highlighting your company's strengths, differentiators, and potential for growth, you can make a strong case for why your business is worth investing in.

Pitching is also an opportunity to get feedback from potential investors. By listening to their questions and concerns, you can better understand what they are looking for in an investment opportunity and make adjustments to your pitch and business plan accordingly.

Ultimately, the goal of pitching is to secure investment for your business. By making a strong case for your company, demonstrating your team's expertise and commitment, and showcasing the potential for growth and success, you can increase your chances of securing the investment you need to grow your business.

Offer a strong return on investment

We all know that investors ultimately are looking to make a return on their investment, so make sure your business plan includes a clear path to profitability and growth.

A strong ROI is typically considered to be one that is higher than the benchmark return for a particular type of investment, such as the stock market or a savings account. For example, if the average ROI for the stock market is 8%, an investor might consider a return of 10% or higher to be a strong ROI.

In order to achieve a strong ROI, it's important to have a clear path to profitability and growth, as well as a solid understanding of the market, the competition, and the potential challenges that the business may face. A well-structured and well-executed business plan, combined with a talented and dedicated team, can help increase the chances of achieving a strong ROI for investors.

Keep in mind that ROI is just one factor that investors consider when evaluating potential investments. Other factors, such as the risk involved, the stability of the company, and the potential for future growth, are also important considerations.

Be transparent and honest

Investors want to know that they can trust the management of the company they are investing in. By being transparent and honest, you are demonstrating your integrity and commitment to the success of the business. This can help build trust and credibility, making it more likely that investors will want to invest in your company.

By being transparent and upfront about any potential risks or challenges, you can help avoid surprises down the road. This can help to build trust and confidence in the business, and it can also help to mitigate the risk of potential legal or financial problems in the future.

Transparency can also improve communication between the company and its investors. By keeping investors informed and up-to-date, you can build stronger relationships and ensure that everyone is on the same page.


Attracting investors takes time and persistence, so be patient and stay focused on your goals.