Frederik Van Lierde

How to Develop a Clear Team Vision

How do you build a startup team that's on fire for success? 🔥 It all begins with a clear vision The reason why some startup teams win while others fail. How to Develop a Clear Team Vision

1. Understanding Your Team's Core Values

Knowing what drives your team helps align your vision with their personal and professional goals. This alignment boosts motivation and productivity because everyone is working towards a shared outcome that resonates on a deeper level.


  1. Identify Core Values: Have open discussions with your team about what values they hold dear. This could be innovation, integrity, teamwork, or others.
  2. Reflect on Actions: Encourage team members to share stories of when they felt most proud of their work. This helps identify values in action.
  3. Consolidate and Define: Collectively decide on the top values that represent your team. Make these values visible and a part of your daily work life.


A tech startup realized that innovation and teamwork were their core values after a brainstorming session. They now start each meeting with a quick round of sharing where anyone can talk about a new idea or a moment of effective collaboration.

2. Setting Clear Goals

Clear goals provide a roadmap for where your team is heading. It turns the vision into tangible targets that can be planned for and achieved, making progress measurable and more satisfying.


  1. SMART Goals: Set goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. This framework helps ensure that objectives are clear and reachable.
  2. Break It Down: Divide larger goals into smaller, manageable tasks. This makes achieving them seem less daunting and more achievable.
  3. Regular Check-ins: Schedule regular meetings to review goals, track progress, and adjust plans as necessary. This keeps everyone on the same page and moving forward.


A marketing team set a goal to increase website traffic by 20% in six months. By breaking it down to monthly targets and focusing on specific SEO and content strategies, they were able to track their progress and adjust tactics monthly, ultimately achieving a 25% increase.

3. Communicating the Vision

Clear communication guarantees that everyone understands the team's vision and their role in achieving it. It prevents confusion and keeps the team united and focused on common goals.


  1. Use simple language: Explain your vision in simple terms that everyone can understand. Avoid jargon and complex language.
  2. Repeat often: Reiterate the vision in meetings, emails, and casual conversations. Repetition helps reinforce understanding and commitment.
  3. Invite feedback: Encourage team members to ask questions and express concerns about the vision. This opens up a dialogue and helps clarify any misunderstandings.


A project manager introduced a new vision for project delivery efficiency through regular team meetings and an open-door policy for questions. The team’s understanding and buy-in increased significantly, as reflected in their improved performance and collaboration.

4. Leading by Example

Leaders who embody the team's values and vision inspire their members to follow suit. Your actions set a standard and directly impact the team's culture and work ethic.


  1. Model behavior: Consistently demonstrate the behaviors and attitudes you want to see in your team. If punctuality is a value, always be on time.
  2. Be transparent: Share your successes and failures with the team. This shows that you're human and learning too, which encourages a culture of growth and honesty.
  3. Support and guide: Offer support and guidance to team members striving to align with the vision. Recognize and celebrate their efforts and achievements.


A manager looking to foster a culture of continuous learning started sharing articles and resources relevant to the team’s goals and encouraged others to do the same. Soon, sharing knowledge became a regular part of the team’s dynamic.

5. Building Trust

Trust is the foundation of any strong team. It encourages open communication, reduces conflicts, and makes team members feel valued and secure in taking risks or voicing opinions.


  1. Listen actively: Show genuine interest in team members' ideas, concerns, and feedback. Listen more than you speak.
  2. Keep promises: Follow through on commitments and promises. Consistency in action builds reliability and trust.
  3. Create a safe environment: Create an environment where mistakes are treated as learning opportunities and not reasons for punishment.


After implementing a monthly "no judgement" brainstorming session where all ideas were welcomed and considered, a design team noticed a significant improvement in creativity and collaboration, rooted in their newfound trust.

6. Support Professional Growth

When team members feel their growth is supported, they're more engaged, loyal, and motivated to contribute to the team's vision. Investing in your team's growth shows that you value them not just as employees but as individuals.


  1. Identify growth opportunities: Regularly discuss career aspirations with team members and identify opportunities for them to grow within the team.
  2. Offer resources and support: Provide access to training, workshops, or mentoring to help team members develop new skills and knowledge.
  3. Celebrate achievements: Recognize and celebrate personal and professional milestones. This reinforces the value placed on growth and achievement.


A sales team leader noticed one of her team members had a keen interest in digital marketing. She facilitated his participation in a digital marketing course, and he later led a successful campaign, combining his sales and new marketing skills.

7. Pivot

Change is inevitable, and the ability to adapt ensures the team remains resilient and capable of overcoming challenges. It keeps the team dynamic, innovative, and competitive.


  1. Stay informed: Keep updated on industry trends and changes. This helps you anticipate shifts and prepare the team accordingly.
  2. Encourage flexibility: Promote a mindset of flexibility and openness to change among team members. This helps reduce resistance when shifts are necessary.
  3. Review and adjust regularly: Make it a practice to review processes, goals, and strategies regularly. Be willing to adjust plans to better align with evolving circumstances or goals.


When a software development team faced new competition, they quickly shifted their focus to developing unique features that addressed gaps in the market. Their adaptability not only retained but also expanded their user base.

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  1. Align team goals with individual values for stronger motivation.
  2. Clear, achievable goals guide progress and satisfaction.
  3. Trust and professional growth foster a resilient, adaptable team