The Science Of Crazy Ideas

🎙️ We The Business


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Intro

Let me introduce you into the science of crazy ideas, and how it creates a new way of thinking about your business, your organisation, the world around us. You will see how small changes in structure, rather than culture, can transform the behaviour of groups, the same way a slight change in temperature can turn ice to flowing water.


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I am sure you know what happened three years later!. Those two crazy ideas were presented on a stage, in San Fransisco, by latest Steve Jobs, Apple. Five years later, Nokia was irrelevant.


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They thought: Why change a winning team?


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As leaders, our responsibility is to create a loonshot


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