If your business doesn't already have gift cards in its arsenal, it's time to start.
Not only are gift cards a common gift for birthdays, holidays, and other celebrations such as graduations, but they're also the most requested gift, according to the National Retail Federation.
Gift cards offer significant benefits for business owners too.
In both cases, the person promotes your business, and instead of you paying for promotion, you get paid as well.
People looking for a gift card react differently than people looking for products on your online shop