Have you ever tried to walk into a bar, go straight to a person you are attracted too and ask her or him to have sex with you? I recommend you not to try it, as you will get 100% smashed in your face.
It is the same as selling your products and services. How many times do you see people on LinkedIn, trying to connect, send you a message selling their services?
Dating is about making a connection, so is selling and in both cases, you then build on it.
Comm'on, you are not stupid, you understand what the product is about, subscribe! Today! Show me your money!
I was not afraid of talking, but reaching out felt uncomfortable. Do you have that feeling? No worries, most of us have it.