🎙️ We The Business
Over the last seven years, an idea that is widely promoted in the advertising and marketing world is “brand with a purpose outperform those that don’t have one.” Let's dive deeper to check if the idea is correct and based on the right data.
Stengel’s conclusion was, brand purpose is driving business success.
Notice the problem? The brand purposes are just category descriptors. They can apply to any company in that category.
I hope you keep fighting for them with or without revenue.